150 sqm
2021
Taizhou China
Commercial
SWEEGICG is a dessert brand originally from Tokyo, Japan; its first store in China is located in Taizhou, Zhejiang Province.
The design adopts the honeycomb element from the SWEEGICC Tokyo store and enhances the original design to make the overall space more simple and modern. The honeycomb element is linked to honey and desserts, making the merchandise and interior design closely related.
Entering the store, customers can see the walls are paved with honeycomb marble in white patterns on black background, while the walls behind the stones are covered with special customized art paint, like flowing cream, creating a visual contrast and bringing more interest to the entire space.
The LED light strip between the stone and the wall runs through the geometric space, which serves as lighting and creates a bright and natural atmosphere.
The bar and chandelier in the middle of the room also use the honeycomb shape to respond to the main design elements. And the combination of gray rock and black walnut on the counter creates a layered and natural feeling and adds a different texture and visual highlight to the store.
